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News | By Dan Holbourn May 26, 2020

Small Business COVID-19 Adaption Grant Program

There is no doubt 2020 has been a rollercoaster ride and a half, and getting past the COVID-19 shutdowns will be the biggest battle Queensland businesses have ever had to face. Most businesses have been closed down for a good part of the year, and from these unprecedented times, we must rise like a phoenix through the ashes, not just to recover from this, but to be stronger than ever before.

The Queensland Government is extending their Small Business COVID-19 Adaption Grant Program with round 2 opening on 1 July 2020, as a part of Stage 2 of Queensland’s Economic Recovery Strategy. The program aims to help businesses in Queensland adapt and sustain their operations, and build resilience. As far as a small business is concerned, coming out the other side on our feet will be the biggest challenge, but with the Adaption Grant Program, there is a light at the end of the tunnel. So, let’s go through how the program works, and how Apptivate can make it work best for you.

What is the aim of the Small Business COVID-19 Adaption Grant Program?

The program aims to support small and micro businesses to prepare for safe resumption of trading in the post-COVID-19 recovery period, on a digital level. Digital marketing has been crucial for survival this year, and while as a nation, we have been locked indoors, we still have needs and wants. We haven’t stopped consuming, but we have changed the way we purchase. Digital marketing has played a more significant role in keeping businesses alive this year than any year before it. And the Business COVID-19 Adaption Grant Program aims to expand digital marketing options for all businesses. 

The Small Business COVID-19 Adaption Grant Program allows more access to digital technologies to help restore business operations and evolve to a new way of doing business in Queensland. These grants of up to $10,000 for each small or micro business help Queensland businesses develop and train current employees, create new employment, diversify and adapt daily operations to provide longer-term growth. So, if you plan to apply for the second round grant for your business, we can help you utilise the funds for the best results.

What about the funding?

The funding can be used for several purposes, including financial, legal or professional advice, financial counselling, business coaching, strategic planning, business development and diversification. The best news is that the funding’s real purpose is digital marketing, and this is where we come in. 

This funding is best applied to help rebuild your business through digital marketing and communications activities like content development. This includes everything from new content for website development, creating or upgrading mobile apps, as well as creating visual and audio media assets. It also covers digital and technological strategic development, digital training or retraining to adapt to new business models. Digital equipment and software creation or upgrades also fall into the funding category. 

When should I apply?

The program had a set budget of $100m, with the entire budget allocated in just a matter of days. One noteworthy thing to take from the grant announcement is that the projects these funds are used for must be completed within six months of being issued. This allows until next year to ensure all your digital marketing projects are completed within these time frames.

What can Apptivate create with my grant?

What better way to utilise the Small Business COVID-19 Adaption Grant funding than to create innovative solutions to help rebuild your brand, and change the way you do business forever.

Apptivate are the Web & App Specialists for Gold Coast and Brisbane areas and provide the most innovative digital marketing options you can buy. Our creative team offers a hands-on approach to app development, website development and content creation. Apptivate leads the way in brand development and digital marketing in South East Queensland. Our digital marketing team works with you to generate innovative solutions for a faster, smarter, and more profitable business outcome. Our highly-trained team will ensure your grant funding is used on the most beneficial digital marketing strategies and assets to help your business to rebuild after the world returns to normal.

Contact our team today to find out how we can help your business thrive beyond COVID-19.

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