Apptivate Partner

SearchParty | App Development

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Connectivity at music festivals is a universal problem – phones drop out when networks are congested, and losing your friends at a festival is more than just an inconvenience. Safety concerns are heightened when you can’t locate or contact your friends, and against a backdrop of almost 10 drug overdoses in the Australian summer festival season, an opportunity existed to service the unsupported festival-goer market.


SearchParty combines the safety mechanisms of GPS maps, pinpoint location tracking, direct dialing to Emergency Services and an in-app Help button which instantly alerts a user’s friends that they need help. Connectivity is addressed with low-latency features designed to work in congested areas. Users can create Private or Public parties, invite friends via Facebook, Messenger or QR code, chat and view friends’ live location.


SearchParty attracted national media coverage on launch and over 2000 downloads in the first few weeks. The world-first safety mechanisms have been recognised by major festival promoters, who have partnered SearchParty as part of their security and emergency services harm minimisation protocols. Boasting a 4.7 app store rating, the app now has tens of thousands of users with hundreds of positive reviews.

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